Google Design Course project
Adobe XD, Miro, Adobe Express, Photoshop, Unsplash
Which group of immigrants would use this service?
Being an immigrant has a lot of cons. But it also has some pros in the UX design world because a lot of people around me are immigrants as well, so first of all I conducted interviews with them. After discussing our struggles in moving to a new country, we've realised that there's really no popular service for immigrants besides very costly lawyers. I immediately thought of an app and started working on the paper wireframes...
Although, these original thoughts were quite far away from a bigger picture. I knew I need to collect more data, so I started Googling forums and groups for immigrants to see what are they normally talk about.
Turned out that most of them don’t have a good internet connection and desktops. Because of that, I switched my focus on the mobile version of the website since it’s the most accessible resource for most of people trying to find their mentor.
The most difficult part of starting a design was the virtual absence of such apps and websites, so at first, I had thoughts of making this service an app.
Paper wireframing was done before the conducted research, so the initial idea was pretty much not used at all besides messages and the menu bar.
Also, during my walk the same day I was drawing the paper wireframes I realized something. Mentorship service is supposed to be helping immigrants that are moving to new countries... and neighborhoods.
It doesn't matter where you live: big city or small town - the colors of your neighborhood are always the same: blue and yellow. I thought this was a perfect idea for the colors of the service! And I'm a little tired of the ubiquitous blue that you can find in every second app nowadays.
During the project I've conducted a lot of interviews with immigrants. Understanding that the same type of users may have very different experience in using technologies changed the scope of the project from a social media service to an actual mentorship website that is easy-to-navigate for both newcomers and experienced people. Conducting interviews was the key part of the UX research that I will pay a lot more attention to than I did before.
Despite the fact that I'm more competent in doing competitive audit, this method was almost useless in this case because of the very small amount of similar services in the country. I learned that it's not always efficient to rely on one preferrable research type, and it's more efficient to use multiple different approaches to the same problem.
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